Executive Summary
The healthy awareness of consumer is on the rise; therefore,
to keep up with the pace and current changes in the market, Kit Kat can no
longer stay with its original chocolate bar. It has to innovate in order to
seize this opportunity and maintain its customers brand loyalty so that we will focus on the analysis of Nestle KitKat and propose a new
product, KitKat Oat, to Nestle.
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